Alura Premium Carpets
Alura carpet salon – the best Belgian and German carpets at top prices. In the offer are carpets by measure, wall-to-wall carpets, runners, doormats, artificial grass, etc. Fast delivery to your address in Belgrade, Pancevo, Valjevo, and throughout Serbia!
Our Products
Alura Premium Belgian & German Carpets
Alura is a family-owned rug salon founded in 1993 with a vision to bring warmth, style, and premium quality to every home. Although our main showrooms are located in Pančevo and Valjevo, we have developed a fast and completely secure delivery system for customers across Serbia.
Our team personally visits rug manufacturers, follows the latest trends, and brings you rugs we truly believe in. The best Belgian and German rugs can be in your home in no time!
Learn moreAlura Carpets
Most popular carpets & products
Explore the most popular carpets and other products in our showrooms.
Carpets for every room
From the living room to the bedroom – choose the perfect carpet model for your space.
Carpets in every color
Explore our complete palette of Belgian and German carpets in stock and find the perfect shade for your home.
Choose the ideal carpet size
Explore all sizes and choose the format that perfectly fits your interior and home.
From our blog
Tips, guides and inspiration for your home
Modern Rugs for the Living Room
The living room is the center of your home, and a rug plays a key role in creating the atmosphere. Discover the ideal model.
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Interior Design Trends 2026
What are the latest trends in the world of floor coverings and interior design?
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Artificial Grass - Benefits and Applications
Everything you need to know about artificial grass for your balcony or yard.
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How to Measure Space for Wall-to-Wall Carpet
A guide for properly measuring your space before ordering wall-to-wall carpet.
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Frequently Asked Questions
Everything you need to know about buying carpets
